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KSFP is the unicorn of financial planning. Objective and customized financial planning for a flat-fee. We put the pieces of your financial puzzle together and provide actionable advice to take the stress out of money.


Investing in Teens?
My financial planning practice focuses on families with young children. Those first families that I worked with in 2008 have babies who are now full-blown

Abundance vs. Scarcity Money Mindset
Most people develop their money mindset at a young age. We see what our parents do with money andwhat they say (or don’t say) about

Are You Addicted to Amazon
One-click shopping. Prime delivery. Millions of products. Is there anything not to love about Amazon? But with this easy customer experience and vast selection, it

Food Inflation
In 2018, the average family of four in the Bay Area spent $1,200 – 1,600 per month on groceries. In 2022, the average has increased

Private vs. Public
The pandemic threw a wrench in education plans for countless families. With public schools closing and shifting to a virtual curriculum, many parents felt stuck

The Monthly Credit Card Bill
For the last few years, I have noticed the creep of my client’s and my own credit card bill balances. Ten years ago, a bill

Time to Panic
Equity sector relative performance has tended to be differentiated across business cycle phases. Unshaded (white) portions above suggest no clear pattern of over- or underperformance

Micro Financial Planning
I help my clients plan for the next 1-5 years. This was considered “short-term” planning in the world of personal finance. However, there is so

Time to Refi?
Rates are at lows that I have never seen. The US weekly average rates were 2.71% for a 30 year fixed and 2.26% for a

The Election & the Market
I wanted to pass on some interesting information regarding the Election & the Market that I gleaned from a Ned Davis Research webinar on the
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