Katy Song
Financial Planning

Pure Planning.
Fee only financial advice for couples and families.

Financial planning is for everyone –
not just the very wealthy.

Everyone has financial goals. The hard part can be setting those goals and creating a roadmap to attain them. Financial planning provides the starting point and the process to adapt and achieve what matters to you most. 

Financial Planning Services

Comprehensive
Financial Plan

The Comprehensive Financial Plan includes everything in your life with a dollar sign, and while the numbers form the foundation for the plan, it is your goals and values that drive the recommendations…
Learn more

Strategic
Financial Plan

The Strategic Financial Plan enables clients to choose up to three financial areas on which to focus and receive customized advice and recommendations…
Learn more

Essential Financial Plan

The Essential Financial Plan tackles your most pressing financial issues in a real-time 90 minute financial planning session…
Learn more

One Page
Financial Plan

For younger professionals who need their first plan.
Learn more

Financial
Alignment

Periodic updates to the financial plan for all clients who have completed the planning process where we review goal progress, investments, retirement allocations and get any financial questions answered.
Learn more

Ongoing
Coaching

On-demand financial advice. As a client, you have unlimited email/phone access, as well as the ability to schedule coaching sessions whenever you want.
Learn more

Subscribe to my newsletter below to receive

Top 7 Financial Tips for Parents

Media

See Katy’s latest videos below. To view all of Katy’s videos follow this link to her YouTube channel. Share videos with your friends and family.

Subscribe to my newsletter below to receive

Top 10 Financial Tips for COUPLES

Who I Am

Raised in Rye, New York, I moved to California in 1993 to attend the University of California, Santa Cruz (Go Banana Slugs!). After graduating in 1997 with a B.A. in Global Economics, honors in my major and Phi Beta Kappa, I worked for the U.S. Department of Commerce in the International Trade Administration. I then attended the Haas School of Business at the University of California, Berkeley and graduated in 2002. I worked as an investment banker for Citigroup until having my daughter in 2007…

Latest from the blog

Is it time to buy an EV?

Tesla, Tesla, Tesla, Rivian, etc… Electric cars seem to be everywhere now. Many families are considering electric cars (EVs) because they are better for the